Studio Sown
A site technically excellent under the hood, designed to get out of the way and let the portfolio talk.
- Professional Website
- Next.js
- Portfolio System
- Schema Markup
- Pre-filled Email Brief
- Site Plan Handoff
- Local SEO
- Hosting & Monitoring
- Content Updates
The website in motion
The project
Studio Sown is a boutique landscape architecture practice in Melbourne working in residential garden design, urban botany and refined groundwork. Everything about the practice is considered, and the brief was a marketing site that read the same way, reflecting the craft, performing in search, and converting enquiry without leaning on a page builder to do the layout.
The design gets out of the way. The portfolio is the argument, so the site's job is to frame it and then stop talking: a near-monochrome palette, generous space, and a structure that lets a project fill the frame. Technical SEO was treated as a first-order concern rather than something bolted on afterwards, because a practice this small competing against larger studios needs to be found for the specific searches its clients actually make.
Let a garden lead to a thoughtful project brief.
Studio Sown’s website connects landscape projects, the practice’s ethos and its design process. The enquiry path follows that same considered approach, giving a prospective client a clear way to introduce their own site.
- Step 01
Give each landscape its own place to be found
Individual project pages and image search information help the work stand on its own beyond the homepage. A project link can also be shared directly, giving someone an immediate reference for the practice’s approach to residential gardens and urban botany.
- Step 02
Connect the finished space to the process
The work, ethos and process sections answer different parts of the decision. A visitor can first respond to the garden, then understand the thinking and how an engagement develops. That helps them assess whether the practice suits their own project.
- Step 03
Open a useful email brief
The contact link opens a pre-filled email asking for project scope and approximate size, site plans if available, budget covering design and construction, and a fuller description. The client can attach plans in their own email app and send the brief directly to the studio.
- Step 04
Use early conversations to enrich the portfolio
The first exchange can reveal which projects a client connects with and what remains unclear about the design process. Those questions can guide the next project story or a more useful explanation of scope, so the website becomes better at preparing the conversation.
A deliberately direct handoff
The brief goes directly to the studio by email. A visit to the contact page is therefore an early signal; the actual message and subsequent discussion establish whether a suitable project has emerged.
A closer look at the pages
Selected pages showing how the experience comes together.
Landscape portfolio
Finished spaces introduce the practice’s approach.
Design process
The stages behind a landscape engagement.
Under the hood
Project pages and search metadata follow a consistent structure. Business information, page descriptions and sharing previews are maintained together, while the responsive layout gives photography room across screen sizes.
Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.
Jeejoon FooStudio Sown
He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.
Rachel G.Studio SownA small practice competing against larger studios on the searches its clients actually make. The design does what the brief asked of it, which is to frame the work and then stop talking.