Maiaveda

Echo Studios built this. We're a marketing partner for Australian trades and service businesses.

Newly launchedVisit site
Ayurvedic spa & retreats

A website that gives every treatment and retreat its own page, one clear way to book, and a CMS the team runs themselves.

Build
  • Professional Website
  • Next.js
  • Payload CMS
  • Treatment Pages
Experience
  • Booking Path
  • Retreat Pages
  • Accessibility Pass
Design
  • Line Illustrations
  • Colour & Type
Systems
  • CRM
  • Enquiry Form
  • Newsletter
Launch
  • Domain Cutover
  • Old Page Redirects
  • Analytics & Tracking
Ongoing
  • Hosting & Monitoring
  • Content Updates

The website in motion

Maiaveda, desktop preview
Desktop
Maiaveda, mobile preview
Phone
Maiaveda, tablet preview
Tablet

The project

Maiaveda is Marye O'Brien's Ayurvedic spa and retreat, upstairs in the Old Flour Mill in Kyneton since 2011. A team of eight works seven days a week by appointment, and retreats in the Macedon Ranges bring guests up from Melbourne and interstate. The old website had grown to about eighty pages over the years, and the way to book had grown with it: three different Book links led to three different places.

We started with that path. Every treatment now has its own page that explains what it involves and links straight into booking for that treatment. Retreats have their own pages with their dates, and the practitioners, journal, events and gift vouchers sit around them. The design keeps Marye's own logo and teal, sets her photographs of the place on a warm, light background, and adds a set of engraved line drawings, one for each treatment.

The site went live on Maiaveda's fifteenth anniversary, in October 2026. Marye's team updates treatments, retreats, practitioners and events themselves, without waiting on a developer.

The thinking behind the build

One clear way from a treatment to a booking.

Someone looking at Maiaveda is usually choosing between a treatment, a retreat or a gift. The website gives each of those its own starting point, then hands the booking to the system the team already uses.

  1. Step 01

    Give every treatment its own page

    The old site kept treatments inside long category pages. Each one now has its own page, so a search for a specific treatment can land on it, and a guest can read what it involves before choosing a time.

  2. Step 02

    Make booking one path, not three

    Three Book links on the old site went to three different places. Every Book button now leads to the same booking page, and each treatment page links into booking for that treatment.

  3. Step 03

    Keep a person on the questions that need one

    Some guests need a conversation first, such as whether a retreat suits them. Those questions go through the enquiry form, and the form and newsletter sign-ups both arrive in Maiaveda's own CRM, so the team replies from one place.

  4. Step 04

    Let the team keep it current

    Treatments, retreats, practitioners and events are edited in the CMS by Marye's team. Events move from upcoming to past on their own date, so an event that has finished stops taking registrations.

    Launched in October 2026. How guests use the booking path will be reviewed once real bookings and enquiries have built up.

A closer look at the pages

Selected pages showing how the experience comes together.

The home page on a laptop, captured from the client website

The home page on a laptop

Treatments and retreats lead, with booking one step away.

On a tablet, captured from the client website

On a tablet

The same opening, with the navigation folded into the menu.

On a phone, captured from the client website

On a phone

Booking and retreats as full-width buttons under the thumb.

Under the hood

Next.js and Payload CMS on Vercel, with a Postgres database behind the editor. All 81 addresses from the old WordPress site redirect to their new pages, so existing links and search results kept working through the move. Treatments and events carry their own structured data. Enquiries and newsletter sign-ups go into Maiaveda's own CRM, and bookings stay in the system the team already used. Before launch, the main pages were checked at large text sizes, browser zoom, high contrast and reduced motion, in two browser engines.

A heartfelt thank you to Phil at Echo Studios for bringing our new Maiaveda website to life. Launching it on our 15th anniversary made this milestone even more meaningful, and it feels wonderful to have a new online home to share with our community. Our website is such a personal expression of the place, people, love and care that make Maiaveda what it is. Thank you, Phil, for helping us bring that story online and for being part of this special new chapter. We’re truly grateful. You exceeded our expectations, your expertise, attention to detail, communication and professionalism has been exceptional. It has been a joyful collaborative journey. Highly recommend.
Marye O'BrienMaiavedaGoogle review

The site went live in October 2026, so this is a look at the build and the thinking behind it rather than a claim about results. The next step is learning which treatments and retreats people read before they book.

Book a 30-minute callPick a time without leaving this page.

What clients say

5.0 from 12 Google reviews
A heartfelt thank you to Phil at Echo Studios for bringing our new Maiaveda website to life. Launching it on our 15th anniversary made this milestone even more meaningful, and it feels wonderful to have a new online home to share with our community. Our website is such a personal expression of the place, people, love and care that make Maiaveda what it is. Thank you, Phil, for helping us bring that story online and for being part of this special new chapter. We’re truly grateful. You exceeded our expectations, your expertise, attention to detail, communication and professionalism has been exceptional. It has been a joyful collaborative journey. Highly recommend.
Marye O'BrienMaiavedaGoogle review

Why Echo

The person scoping the work is the person building it. The website, follow-up and tracking are designed together, so the path from the first visit to the booked call does not disappear between suppliers.

Before you book

What happens on the call?

We look at where the business is now, what is getting in the way and whether a website, brand or connected system is the right next move.

Do I need a finished brief?

No. Bring the problem as you understand it. The first job is working out what actually needs to be built.

What if it is not a fit?

We will say so on the call and point you toward the clearest next step we can see.