( Connect )
Menu
Years in Business
Website & CRM System
Lead Management
Murray's Painting has been operating in Orange, NSW for over 50 years. A genuine legacy business with a reputation built on quality workmanship and word of mouth. But their online presence didn't match their real-world reputation.
Their existing website was outdated, there was no system for managing leads, and enquiries were handled manually. For a business with this much experience and credibility, they were invisible to anyone searching online.
(Audit Findings)
Website
Lead Management
Online Presence
Reputation
We built two separate digital assets for Murray's, each serving a distinct purpose. A full multi-page Next.js website that establishes their digital presence, showcases 50+ years of expertise through service pages and project galleries, and builds long-term SEO authority for local search in the Orange region.
Alongside the website, we built a dedicated high-converting landing page optimised for paid advertising campaigns: focused messaging, single CTA, maximum conversion rate for Google and Facebook ad traffic. Together with a complete CRM and automation system, every lead is captured and nurtured automatically from first contact through to job completion.
(Implementation)
Phase 1: Website Design & Development
Built a modern, conversion-focused website on Next.js that showcases Murray's 50+ years of painting expertise. Designed to reflect the quality and reliability of the business with clear service pages, project galleries, and strong calls to action.
Phase 2: CRM & Automation Setup
Implemented a complete CRM system with automated lead capture, speed-to-lead notifications, missed call text-back, and structured follow-up sequences. Every enquiry is tracked from first contact through to job completion.
Phase 3: Landing Page & Lead Generation
Created dedicated landing pages optimised for local search and paid advertising. Built to convert visitors into qualified leads with clear messaging around Murray's experience and service areas.
Phase 4: Review & Reputation System
Set up automated review request workflows to capture the positive feedback Murray's already receives and turn it into visible online social proof. Integrated with Google Business Profile for maximum local impact.
(Testimonial)
John Murray, Murray's Painting
(Services Delivered)
Web Design & Development
CRM & Automation
Landing Pages
Email & SMS Automation
Google Business Profile
Brand Refresh
With the foundation in place, Murray's Painting is now positioned to grow their digital presence alongside their legacy reputation. The CRM handles lead management automatically, the website converts visitors into enquiries, and the review system builds social proof continuously.