Implemented a CRM with a dedicated business number separating personal and professional calls. Lead capture from all sources (website forms, Facebook lead ads, Google Business Profile) with instant confirmation SMS and email to each customer.

The lead nurture automation went through a huge number of iterations before we settled on what works: a simple speed-to-lead system. Instant response on every form submission. Missed call text-back captures every opportunity while Glenn is on the tools. No one goes unheard from.

On the review side, when Glenn finishes a job, a tag is added to the contact which triggers a review request via both email and SMS. If they don't leave a review, a follow-up goes out a week later. This system took Glenn from approximately 10 reviews to 45 and counting.

From the second month, while Meta ads were generating leads, we began developing a professional Framer website. This took approximately 30 days to complete and go live. The website gave Glenn a legitimate online presence that matched his quality of work.

Simultaneously, we began Google Business Profile optimisation step-by-step: regular posting schedule, strategic category selection, service area definition across Toowoomba suburbs, and photo uploads of completed work. Citation building across directories for NAP consistency.

Redesigned Glenn’s truck canopy wrap for professional appearance on job sites and mobile advertising throughout Toowoomba. Combined with ad creative variations tested and refined across campaigns.

After proving the Meta ad creative and building a strong review base, we pivoted the primary budget to Google Ads. Google means higher-intent, ready-to-buy leads, but it also means the targeting needs to be strict.

We deliberately run tight targeting on Google so Glenn doesn't get calls for services he doesn't offer. This is a key differentiator from larger agencies that treat service businesses as a number and a monthly retainer, they set super broad targeting so on the surface you get a lot of leads and it looks impressive, but when the conversion rate is low, the business owner wonders what they're doing wrong. In Glenn's case, it really wasn't him. He's an exceptional electrician who does quality work that earns trust.

Meta ad spend has been reduced while Google ad spend has increased significantly. We still run some of the proven evergreen Meta campaigns to maintain visibility on Facebook, but Google is now the primary channel.

As we iterate into 2026, we're building Glenn a custom Next.js website designed to meet the new standards of the AI era for search engine optimisation. This isn't a rushed rebuild, it's being built as far forward as we can foresee, with a foundation that can be continuously updated as search evolves.

The Framer site served its purpose and served it well. The Next.js build is the next step in the long-term growth strategy.

Glenn had used other review softwares, various marketing tools, and a bunch of disconnected platforms. We replaced all of it with a unified marketing system. We essentially built him a marketing department that works for him, not against him.

Solo operators can’t answer the phone while on the tools. Competitors who respond first win the work. Missed call text-back and automated nurture capture leads that would otherwise go to whoever picks up next.

The landing page went through five to ten iterations. We reviewed Microsoft Clarity data to see where visitors bounced, adjusted Meta targeting by age and location, and tailored the offer to attract the right customers. The lead nurture automation also went through a huge number of iterations before we settled on the simple speed-to-lead system that works.

Larger agencies set broad targeting so on the surface you get a lot of leads. It looks impressive. But when the conversion rate is low, the business owner is left wondering what they’re doing wrong. We run strict Google Ads targeting so Glenn only gets calls for services he actually offers. Quality leads, not volume for volume’s sake.

Manual review requests don’t happen consistently. Our automated system tags a contact when a job is finished, sends a review request via email and SMS, and follows up a week later if they don’t leave a review. Glenn went from approximately 10 reviews to 45 and counting.

Started at $2,499/month full-service, reduced to $1,500/month when budget was tight. Core campaign management maintained lead flow while pausing non-critical services. No 12-month contract traps, unlike the agencies Glenn had tried before.

Glenn isn’t the cheapest electrician in Toowoomba. He focuses on premium residential work, switchboard upgrades at $2,500-$5,000 each. The marketing system attracts quality-focused customers willing to pay for work done right. People trust him and pick him as their electrician for the long term.