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Custom Design
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Design Requests
Most service businesses build their brand in fragments. The logo was designed by a mate five years ago. The website uses one colour palette, the vehicle wrap uses another, and the social media posts use whatever Canva template was closest to hand. Every touchpoint tells a slightly different story, and none of them tell it well.
The cost of this inconsistency is invisible but compounding. Potential customers see your Google Ad, visit your website, and find a different visual identity than what they just clicked on. They drive past your van and do not connect it to the business they looked up last week. Every mismatch is a micro-erosion of trust, and in competitive trades and service markets, trust is the only thing separating you from the cheaper quote.
The traditional solution is hiring a design agency for a one-off brand project that costs $8,000 to $20,000 and takes 3 months. The guidelines get delivered, filed away, and slowly ignored as day-to-day design needs pile up and get handled by whoever is cheapest and fastest. Within 12 months, the brand has drifted again. The cycle repeats.
(Why It Matters)
Brand Consistency Across Every Touchpoint
Unlimited Subscription Model
Ad Creative That Actually Converts
Vehicle Wraps and Signage
Social Media Templates and Content Frameworks
Professional Perception Scales Trust and Pricing Power
Echo Studios delivers brand identity and ongoing design through EchoJoy, an unlimited design subscription that replaces the traditional agency model entirely. Instead of scoping, quoting, and invoicing every individual design task, you pay a flat monthly fee and submit as many requests as your business needs. We work through them in priority order with a dedicated designer who knows your brand inside out.
The engagement starts with a full brand discovery and identity build: logo system, colour palette, typography, and a comprehensive brand guidelines document. From there, we roll the identity out across every touchpoint, vehicle wraps, social templates, ad creative, signage, stationery, and anything else your business puts its name on. Once the rollout is complete, the subscription shifts to ongoing creative production. New ad campaigns, seasonal promotions, updated templates, and fresh content, all delivered within 2 to 3 business days.
The result is a brand that stays consistent across every channel, every month, without the overhead of managing freelancers, briefing new designers, or watching your visual identity slowly drift from the guidelines that cost thousands to create.
(Process)
Brand Discovery
We start by understanding your business personality, not just your logo preferences. Discovery covers your competitive landscape, target audience demographics and psychographics, existing brand equity worth preserving, and the specific touchpoints your brand needs to show up on. A plumber in suburban Melbourne has different brand requirements than a SaaS company in San Francisco. The strategy reflects that.
Identity System
The identity system includes your primary and secondary logo marks, colour palette with hex, RGB, CMYK, and Pantone values, typography hierarchy for digital and print, and a comprehensive brand guidelines document. Every element is tested across real applications: how does the logo read on a dark vehicle wrap, a white invoice, a 32px favicon, and a social media avatar. The system is built to work everywhere, not just on a mood board.
Rollout and Templates
Once the identity system is locked, we roll it out across every touchpoint your business needs. Vehicle wrap designs sized to your specific fleet. Social media templates for Instagram, Facebook, and LinkedIn. Ad creative for Meta and Google campaigns. Business cards, letterheads, email signatures, and presentation decks. Every asset is delivered in print-ready and digital-ready formats with your sign writer, printer, and marketing team in mind.
Ongoing Creative
After the initial brand rollout, the subscription shifts to ongoing creative production. Submit unlimited design requests each month: new ad variations for next quarter's campaign, updated social templates for a seasonal promotion, signage for a new location, or collateral for a trade show. Requests are worked in priority order with most items delivered within 2 to 3 business days. Revisions are unlimited. Your brand stays current without the friction of scoping and quoting every individual project.
(How We Compare)
| Feature | EchoJoy | Freelance Designer | Design Agency | Canva DIY |
|---|---|---|---|---|
| Brand Strategy | Full discovery and positioning | Rarely included | Included at $5,000+ tier | Not available |
| Logo & Identity | Custom, multi-format system | Logo only, limited revisions | Full system, 6-12 week timeline | Template-based, generic |
| Brand Guidelines | Comprehensive document included | Basic style sheet if requested | Included at premium tier | Not available |
| Ad Creative | Unlimited variations per month | Per-project quoting | Per-project quoting | DIY with stock templates |
| Vehicle & Signage | Print-ready wrap designs | Often outsourced | Included at premium tier | Not suitable for print |
| Social Templates | Branded template system | Per-project quoting | Per-project quoting | Generic templates only |
| Turnaround Time | 2-3 business days | 3-7 business days | 5-15 business days | Immediate, DIY quality |
| Revisions | Unlimited | 2-3 rounds typical | 2-3 rounds per contract | Unlimited, self-service |
| Monthly Cost | From $999/mo | $2,000-$5,000/mo equivalent | $5,000-$15,000/mo retainer | $15-$30/mo, no expertise |
(What's Included)
Logo & Brand Identity
Brand Guidelines Document
Ad Creative for Meta, Google & Social
Vehicle Wrap & Signage Design
Social Media Templates
Landing Page Design
Unlimited Revisions
Dedicated Designer
(Common Questions)
(Testimonial)
Emily Riskas, Director of Photography
100%
Custom Build
6
Major Sections
This capability is for service businesses that want a brand identity built properly and maintained consistently, without the overhead of managing multiple freelancers or paying agency retainer rates. If your current branding was assembled piecemeal, looks different on every platform, or no longer reflects the quality of your work, we should talk. A discovery call takes 30 minutes. We will review your current brand presence, identify the highest impact opportunities, and outline a clear plan before any work begins. No obligation, no templated pitch.
Book Discovery Call
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he’s a friendly guy but most importantly — it didn’t take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He’s very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he’s a friendly guy but most importantly — it didn’t take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He’s very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”