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Basic Brand Package
Mid-Tier Branding
Full Brand Identity
Most service businesses build their brand in fragments. The logo was designed by a mate five years ago. The website uses one colour palette, the vehicle wrap uses another, and the social media posts use whatever Canva template was closest to hand. Every touchpoint tells a slightly different story, and none of them tell it well.
The cost of this is easy to miss but it adds up. Someone sees your Google Ad, clicks through to your website, and finds a different look than what they clicked on. They drive past your van and do not connect it to the business they looked up last week. Every little mismatch chips away at trust, and in trades and service work, trust is often the only thing separating you from the cheaper quote.
The usual fix is to hire an agency for a one-off brand project that costs $8,000 to $20,000 and takes a few months. The guidelines get delivered, filed away, and slowly forgotten as the day-to-day design jobs pile up and get handled by whoever is cheapest and fastest. Within a year, the brand has drifted again and you are back where you started.
(Why It Matters)
Brand Consistency Across Every Touchpoint
Three Tiers, No Surprises
Ad Creative That Actually Converts
Vehicle Wraps and Signage
Social Media Templates and Content Frameworks
Looking The Part Earns Trust And Better Prices
We offer three tiers so you can pick what makes sense for where your business is at. Basic ($1,500) gets you a clean logo and the essentials. Mid-tier ($2,500) adds brand guidelines, templates, and collateral. Full branding ($5,000) is the complete system: logo, guidelines, vehicle wraps, social templates, ad creative, signage, everything your business puts its name on.
We start with a proper brand discovery so we understand your business, your customers, and what sets you apart. Then we build the identity and roll it out across whatever you need. One person handles the whole thing from start to finish, so nothing gets lost in translation between designers.
If you need additional design work down the track, we are here. New ad creative, seasonal promos, signage for a new vehicle or location. It all builds on the same brand system so everything stays consistent.
(Process)
Brand Discovery
We start by getting a feel for your business and how it should come across, not just what you want the logo to look like. We look at who you are up against, who your customers actually are, anything in your current brand worth keeping, and where your brand needs to show up. A plumber in suburban Melbourne needs something different to a SaaS company in San Francisco, and we treat it that way.
Identity System
The identity system covers your primary and secondary logos, colour palette with hex, RGB, CMYK, and Pantone values, typography for digital and print, and a brand guidelines document. We test every part of it against real-world uses: how the logo reads on a dark vehicle wrap, a white invoice, a 32px favicon, and a social avatar. It is built to work in the real world, not just look nice on a mood board.
Rollout and Templates
Once the identity is locked in, we roll it out across everything your business needs. Wrap designs sized to your actual vehicles. Social templates for Instagram, Facebook, and LinkedIn. Ad creative for Meta and Google. Business cards, letterheads, email signatures, and presentation decks. Everything comes in print-ready and digital formats, set up with your sign writer, printer, and marketing team in mind.
Ongoing Creative
After the initial brand is done, we are here for whatever comes next. New ad creative for a campaign, updated social templates for a seasonal promo, signage for a new vehicle or location, collateral for a trade show. Additional design work is quoted per project so you only pay for what you need.
(How We Compare)
| Feature | Echo Studios | Freelance Designer | Design Agency | Canva DIY |
|---|---|---|---|---|
| Brand Strategy | Full discovery and positioning | Rarely included | Included at $5,000+ tier | Not available |
| Logo & Identity | Custom, multi-format system | Logo only, limited revisions | Full system, 6-12 week timeline | Template-based, generic |
| Brand Guidelines | Comprehensive document included | Basic style sheet if requested | Included at premium tier | Not available |
| Ad Creative | Included in mid and full tiers | Per-project quoting | Per-project quoting | DIY with stock templates |
| Vehicle & Signage | Print-ready wrap designs | Often outsourced | Included at premium tier | Not suitable for print |
| Social Templates | Branded template system | Per-project quoting | Per-project quoting | Generic templates only |
| Turnaround Time | 2-3 business days | 3-7 business days | 5-15 business days | Immediate, DIY quality |
| Revisions | Unlimited | 2-3 rounds typical | 2-3 rounds per contract | Unlimited, self-service |
| Investment | $1,500 / $2,500 / $5,000 | $2,000-$5,000 per project | $5,000-$15,000+ retainer | $15-$30/mo, no expertise |
(What's Included)
Logo & Brand Identity
Brand Guidelines Document
Ad Creative for Meta, Google & Social
Vehicle Wrap & Signage Design
Social Media Templates
Landing Page Design
Revisions Included
One Person, Start to Finish
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he's a friendly guy but most importantly — it didn't take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He's very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he's a friendly guy but most importantly — it didn't take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He's very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”
This is for service businesses that want a brand built properly and kept consistent, without juggling a handful of freelancers or paying agency retainer rates. If your current branding was pieced together over time, looks different everywhere, or no longer matches the quality of your work, let's have a chat. A discovery call takes about 30 minutes. We will go through what you have now, point out the things worth fixing first, and lay out a plan before any work starts. No obligation, no canned pitch.
Book Discovery Call