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Best Quarter (G-TEC)
Weekly Leads
Ad Spend Reduction
Most service businesses either run no Google Ads at all, or run them badly. Google makes it easy to launch a campaign in under ten minutes using Smart campaigns or Performance Max. What they do not make obvious is that these default campaign types give Google discretion over your targeting, your match types, and your placements. That convenience costs money. The average DIY Google Ads account wastes 40-60% of its budget on clicks that will never convert: job seekers, students, competitors doing research, and broad match queries that have nothing to do with your services.
Traditional agencies are not much better. Most follow a template: set up a campaign using Google's recommended structure, send traffic to your existing website, and deliver a monthly report. They rarely build dedicated landing pages because they lack the development capability. They rarely implement call tracking because it takes technical effort. And they rarely integrate with a CRM because their scope stops at the ad click. The result is a business paying $1,000 to $3,000 per month in management fees on top of ad spend, with no clear picture of which keywords generate actual customers and which ones burn budget.
The businesses that win at Google Ads are the ones that treat it as a system: keyword strategy, campaign architecture, landing pages, conversion tracking, call tracking, and CRM integration all working together. When any one of those components is missing or misconfigured, the whole system underperforms. That is what Echo Studios builds.
(Why It Matters)
Google Ads Captures Buyers Already Searching
Local Service Businesses Are Underrepresented in Paid Search
DIY Accounts Waste 40-60% of Budget on Irrelevant Clicks
Quality Score Determines Your Cost Per Click
Without Call Tracking, You Cannot Measure What Works
Google Ads and SEO Compound Together
Echo Studios manages Google Ads as a lead generation system, not just an ad account. Every campaign starts with keyword intent mapping before a single dollar is spent. We identify the highest-intent search terms for your services in your service area, build a negative keyword library to eliminate waste from day one, and structure campaigns with tightly themed ad groups so every keyword maps to a relevant ad and a relevant landing page.
The landing page is where most agencies fall short. Sending paid traffic to a homepage that talks about six different services, shows a navigation menu with twelve links, and has a contact form buried in the footer is paying premium prices for clicks that land on a page not built to convert them. Echo Studios builds dedicated landing pages for each campaign with a single offer, a single audience, and a single call to action. These pages achieve Core Web Vitals scores of 95-100, which directly improves Quality Score and lowers cost-per-click.
On the tracking side, GA4 and Google Tag Manager are configured to track every form submission, phone call, and chat interaction back to the specific keyword and ad that generated it. Dynamic call tracking is implemented as standard because 40-60% of service business enquiries arrive by phone. Leads flow directly into EchoFlow CRM with automated follow-up so no enquiry sits unanswered. The result is a closed loop: you know exactly which keywords generate customers, what your true cost per lead is, and where to scale or cut. G-TEC Electrical runs this exact system and hit approximately $100,000 in revenue in a single quarter.
(Process)
Keyword Strategy
We map every relevant search query to buyer intent before writing a single ad. High-intent commercial keywords, local modifiers, service variants, and long-tail queries are categorised by conversion likelihood. A comprehensive negative keyword library is built from day one to eliminate irrelevant traffic before it costs you a cent. Competitor keyword analysis identifies gaps and opportunities in your market that most advertisers miss entirely.
Campaign Architecture
Campaigns are structured with tightly themed ad groups so every keyword maps to a relevant ad and a relevant landing page. Responsive search ads are written with conversion-focused headlines tested against each other, not auto-generated by Google. Geographic targeting is set to your actual service area. Device bid adjustments and dayparting are configured based on when your customers are most likely to convert, not left on default settings that spend evenly across hours that produce nothing.
Tracking & Landing Pages
GA4 and Google Tag Manager are configured to track every meaningful conversion event: form submissions, phone calls, and chat interactions. Dynamic call tracking is implemented so you know exactly which keyword and ad generated each phone call. Leads flow directly into EchoFlow CRM with automated follow-up sequences so no enquiry sits unanswered. Dedicated landing pages are built for each campaign with a single offer, a single audience, and a clear call to action, achieving Core Web Vitals scores of 95-100 for maximum Quality Score.
Optimise & Scale
Weekly bid management, search term report review, and negative keyword additions keep campaigns tight and efficient. Ad copy is A/B tested at the headline level to identify the messaging that converts. Quality Score is monitored across every keyword and improved through landing page refinements and ad relevance adjustments. Budget is scaled toward campaigns that demonstrate positive return on ad spend and pulled back from campaigns that do not. You receive weekly reporting on cost per qualified lead, return on ad spend, and call data, not vanity metrics.
(How We Compare)
| Feature | Echo Studios | DIY / Google Defaults | Traditional Agency |
|---|---|---|---|
| Campaign strategy | Keyword intent mapping before any spend | Smart campaigns, Google decides targeting | Predetermined structure, preset packages |
| Keyword management | Exact and phrase match, negative keyword library | Broad match, pays for irrelevant searches | Standard build, limited negative keywords |
| Ad copy | Conversion-focused RSAs, tested by headline | Default suggestions from Google | Templated, same structure for all clients |
| Landing page | Dedicated high-converting page, 95-100 CWV | Homepage, low conversion rate | Recommends your existing page, no dev capability |
| Conversion tracking | GA4 + Google Tag Manager + dynamic call tracking | Auto-imported conversions only | Standard tracking, rarely includes call tracking |
| Wasted spend protection | Negative keywords, dayparting, device bid adjustments | None, Google spends broadly by default | Basic negatives, monthly review at best |
| CRM integration | Leads into EchoFlow, automated follow-up | Manual lead handling, no system | Email notification only |
| Reporting | Weekly: cost per qualified lead, ROAS, call data | Google Ads dashboard, self-service | Monthly PDF, limited commentary |
| Management fee | $800-$2,500/mo + ad spend | Ad spend only, plus your time | $1,000-$3,000/mo + ad spend |
(What's Included)
Keyword Strategy & Research
Campaign Architecture
Ad Copywriting
Landing Page Optimisation
Conversion Tracking (GA4 + GTM)
Call Tracking
CRM Integration (EchoFlow)
Monthly Reporting & Optimisation
(Common Questions)
(Testimonial)
Glenn A., Owner, G-TEC Electrical
~100K
Best Quarter
40%
Ad Spend Reduction
This capability is for service businesses that want qualified leads from Google Search, not vanity metrics from automated campaigns. Whether you are running Google Ads already and suspect budget is being wasted, or you have never run paid search and want it built correctly from the start, a discovery call takes 30 minutes. We will review your current situation, identify the highest-value keywords for your services, and give you a clear scope and fixed setup price before any work begins. No obligation, no pressure, no templated pitch.
Book Discovery Call
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he’s a friendly guy but most importantly — it didn’t take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He’s very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he’s a friendly guy but most importantly — it didn’t take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He’s very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”