( Connect )
Menu
Ongoing Optimisation Partnership
Ad Spend Reduction (G-TEC)
Months Avg Partnership
When Compounding Kicks In
Most marketing gets treated as a project. Build it, launch it, move on. But markets shift. Competitors adapt. Algorithms change. A system that performed brilliantly six months ago is quietly decaying right now, and nobody's watching the dashboard.
Ad costs creep up because nobody's testing new creative. SEO rankings slip because competitors are publishing and you're not. CRM automation gets stale because nobody's reviewing conversion rates. The businesses that grow consistently aren't the ones with the best launch. They're the ones that optimise relentlessly after launch.
Backbone exists because the real value of marketing infrastructure isn't in the build. It's in the compounding that happens when someone is actively making it better every single month. G-TEC reduced their ad spend 40% while maintaining the same lead volume. That took 18 months of continuous refinement, not a one-off campaign.
Backbone has two stages, and they stack. The first is the standard stage, and it is where most businesses live. It is full management of everything organic: search, content, CRM and automation, reviews, and holding the brand consistent across every place a customer meets you. This is the compounding work that lowers your reliance on paid traffic over time. It runs at $2,500/mo, and that excludes hosting and maintenance costs.
Growth is the second stage. It is when you supercharge the whole thing by putting paid advertising on top, Google, Meta, or both, and start buying reach on demand instead of waiting for organic to build. Here the ads are wired into the same system we are already optimising, so the two feed each other. Growth is another $2,500/mo on top of the standard stage, so $5,000/mo all in.
Some businesses cannot justify the organic programme yet. Budget is tight, or they simply want to get in front of people now and worry about the long game later. For them there is an ads-first path that does not touch organic at all: BuildOut Growth, which runs paid advertising on top of your foundation for a lighter monthly. It is the fastest way to start buying reach. When the business is ready to compound, organic and reviews and the rest, you step up into Backbone. We are straight with you about which one fits, and you can move between them as the business changes.
(The Partnership)
01: Monthly Planning
02: Ad Optimisation
03: SEO & Content
04: CRM & Automation
05: Reporting
06: Support
First week: we look at last month's numbers. Where leads came from, what they cost, which ones turned into actual jobs. What got better, what got worse, what needs attention.
Second and third weeks: we make things better. Test new ad creative, tweak landing pages, adjust CRM sequences, publish SEO content, fix anything that's not pulling its weight. Every change is based on what the numbers told us.
End of month: we meet, walk through results, talk about what to try next month, and adjust budget if needed. You get a report with real numbers tied to revenue.
Month 1 is baseline. By month 3 you start seeing patterns. By month 6 the improvement is obvious. Month 12 partners consistently say their marketing is unrecognisable from where they started.
(How Backbone Compares)
| Feature | Echo Backbone | Retainer Agency | In-House Marketing Hire |
|---|---|---|---|
| Strategic Planning | Monthly strategy sessions with the person who built your system | Account manager relays your feedback to a team | One person trying to cover every channel |
| Execution Speed | Same week turnaround on optimisations | 2-4 week agency pipeline | Limited by one person's capacity |
| Channel Coverage | Ads, SEO, CRM, automation, website, analytics | Typically specialise in 1-2 channels | Depends on the hire's skillset |
| System Knowledge | Built the system, knows every integration | Inherited the account, learning your setup | Starts from scratch understanding your stack |
| Cost | $2,500/mo full management, $5,000/mo with paid ads on top | $3,000-$10,000/mo for partial coverage | $60K-$90K/year salary plus tools and training |
| Accountability | Monthly report tied to revenue, not busywork | Hours billed, tasks completed | Varies by individual |
| Flexibility | Month-to-month after 6 months, pause anytime | 6-12 month contracts typical | Employment obligations |
| Continuity | Same partner from Blueprint through Backbone | Staff turnover, account reassignment | Employee leaves, knowledge walks out |
(Results That Compound)
Cheaper Leads
More Google Traffic
Better Conversion
More Reviews
Smarter Automation
Knowing What Works
(Testimonial)
Glenn, Director, G-TEC Electrical
18+
Months Partnership
40%
Ad Spend Reduction
G-TEC's cost per lead in month 1 was dramatically different from month 12. Same business. Same market. The system got smarter because someone was actively making it better every month. That's what Backbone does. The infrastructure appreciates instead of depreciating.
Start With Blueprint
(Results)
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he's a friendly guy but most importantly — it didn't take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He's very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he's a friendly guy but most importantly — it didn't take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He's very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”