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Core Web Vitals Score
In Foundation ($5,000)
Larger Projects
Most service business websites look professional enough. Nice photos, a clean layout, a contact form somewhere on the page. But they bring in almost no leads. The average business website turns 1% to 2% of visitors into enquiries, which means for every 1,000 people who find your site, 980 leave without doing a thing. The problem is rarely how the site looks. It is how it is built.
Template sites and WordPress builds treat the design as the product and SEO as an afterthought. The technical SEO gets bolted on with plugins that slow everything down. There is no real plan for turning visitors into enquiries, just a generic contact form buried in the footer. Pages creep past that 3-second mark where half your mobile visitors give up and leave. And none of that even touches what is happening right now with search. AI tools are answering questions directly and naming specific websites as the source. If your content is not set up for that, you are invisible on the fastest growing way people find businesses online.
So you end up paying for traffic you cannot convert, ranking for keywords that do not bring in any money, and rebuilding the whole thing every 2 to 3 years because the last one stopped working. It is an expensive cycle to be stuck in, and it is avoidable.
(Why It Matters)
Speed Is the First Conversion Factor
SEO Architecture Cannot Be Retrofitted
Conversion Design Compounds Over Time
WordPress Is a Security Liability
AI Search Is Rewriting Visibility
Your Website Is Infrastructure, Not a Project
We build websites to bring in leads, not to sit there looking like a digital brochure. Every site we build through EchoSite is hand-coded in Next.js, with the technical SEO, the conversion thinking, and the structured data baked in from day one. Nothing gets bolted on after the fact. Nothing leans on third-party plugins that open up security holes and drag the speed down.
You can see the difference in the work. Studio Sown, a boutique landscape architecture practice here in Melbourne, launched with perfect 100/100 Lighthouse scores across SEO, accessibility, and best practices. Emily Riskas got a cinematic portfolio that loads in under a second while still running full-screen video and proper transitions. G-TEC Electrical started on a basic Framer site and grew into a full Next.js build as the business went from one bloke to hiring its first apprentice.
The approach is the same whatever the size of the job. Understand the business first, plan it around conversion, build it to be fast, and keep an eye on it after launch. Copywriting is included, because a fast, well-built site with weak words on it still falls flat. Schema markup and AEO-ready content are included too, because search is spreading out across Google, AI Overviews, ChatGPT, and Perplexity. Showing up in one place is not enough anymore.
(Process)
Discovery & Strategy
We begin by understanding the business, not just the brief. Before any design work starts, we analyse your competitors, map your customers' search intent, audit your existing digital footprint, and define the conversion goals every page needs to serve. The output is a site architecture document, keyword strategy, and conversion funnel that becomes the blueprint for everything that follows.
Design & Copywriting
Every layout is designed from scratch for your brand and your conversion goals. No templates, no stock page sections. Copywriting is included in the project fee and written to convert: headlines, subheadlines, CTAs, and body copy crafted for your specific audience and their search intent. Mobile-first responsive layouts are tested on real devices, not just resized in a browser window.
Build & Optimise
Development happens in Next.js with full technical SEO implementation from day one: schema markup, image optimisation, semantic HTML, and Core Web Vitals testing before a single page goes live. Cross-browser QA covers Chrome, Safari, Firefox, and Edge on both desktop and mobile. We do not ship until Lighthouse scores hit 95 or above across all categories.
Launch & Monitor
Go-live includes GA4 configuration, Google Search Console verification, and conversion event tracking so you know exactly which pages generate leads and where visitors drop off. Post-launch, we monitor Core Web Vitals, uptime, and form submissions. Your monthly plan keeps the site evolving with content updates, performance reviews, and strategic iteration.
(How We Compare)
| Feature | EchoSite | WordPress Agency | Template Builder |
|---|---|---|---|
| Build Technology | Next.js, static HTML, zero bloat | WordPress, PHP, plugin-dependent | Wix/Squarespace, proprietary lock-in |
| Core Web Vitals | 95-100 consistently | 50-70 average | 65-80 average |
| SEO Architecture | Built in from day one | Plugins bolted on after build | Limited and largely generic |
| Security | No database, no attack surface | Constant plugin patches required | Platform-dependent vulnerabilities |
| AEO & GEO Ready | Structured data for AI citation | Rarely considered or scoped | Not supported |
| Conversion Focus | Every page optimised to convert | Design-led, not data-led | Generic layouts, low conversion |
| Monthly Cost | From $99/mo hosting & support | $500-$3,000+/mo retainers | $29-$99/mo, no support included |
| Ownership | You own the codebase outright | Tied to agency hosting | Locked to platform, no export |
(What's Included)
Next.js Custom Development
Technical SEO Architecture
Conversion Copywriting
Core Web Vitals 95-100
AEO & GEO Structured Data
Mobile-First Responsive Design
GA4 & Conversion Tracking
Ongoing Monthly Support
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he's a friendly guy but most importantly — it didn't take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He's very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil was great at guiding us with setting up a new system to manage our business phone calls via the Echo Studios app. It helped streamline all our calls into one platform, and separate them from the personal mobile being used. Highly recommend Phil & appreciate the support and insight he was able to provide us.”
“Phil contacted me directly via my old website and pointed out a few things that needed work. His approach got my attention. He has a really good eye for detail and a lot of knowledge not just of building web pages, but about the latest technology. My faith in him has been generously rewarded and I look forward to working with him in the future.”
“Phil has been amazing to work with, he's a friendly guy but most importantly — it didn't take much time for him to understand the scope of what I needed for my business, and fully execute that with minimal involvement from my end. He's very knowledgable in his field.”
“When Echo Studios reached out to me, not only did they tell me what I was missing, they gave me suggestions on how to fix it. Phil makes you excited from that first cold email to the last couple of hours going through the new CRM, Website, Automation, Logo change he has done for your business.”
“He took the time to understand not just the design side, but also the bigger picture of the business. He helped with more than just the website itself but also supported me with software, backend setup, infrastructure, and the next stages of growth.”
“Before this, I was working job to job from referrals. Some months were great, others were dead quiet. They set up everything from scratch, got me properly listed online, and now I've got a steady stream of bookings coming in.”
“Their hands-on approach, weekly goals, one-on-one check-ins, and actionable challenges, turned overwhelming ambitions into achievable steps. The 'impossible' now feels within reach.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”
“Phil has been fantastic in providing insightful guidance on how to enhance our website and improve our internal processes. He took the time to educate us on how we can streamline our workflow, which has significantly strengthened our internal systems.”
“Phil has been great to work with. His diligence in getting to know me and my business really helped to develop my online brand.”
“From the ground up, Phil from Echo Studios created and cultivated my website based on my profession, suggestions, and goals I hoped to achieve. Phil was extremely diligent and ensured I was satisfied with my website and all outcomes.”
“Echo Studios has done and continues to do some amazing work for me. Phil never ceases to amaze me with his marketing and business knowledge. So great.”
“Phil from Echo Studios have designed us a website that is simple and easy to use. It definitely helps us stand out. The turnaround time that everything went live was very quick. I would have no hesitation recommending Echo Studios to other small businesses.”
“What was meant to be a quick half-hour Zoom call turned into a two-hour chat. Phil worked his magic — new website, landing pages, CRM systems, SEO, and more. I honestly wish I'd met Phil much earlier.”
“He walked us through considered recommendations and suggestions that we never thought of. His patience, expertise and knowledge has optimised our client communication and helped automate our internal processes to keep all leads on track.”
This is for service businesses that need a website built to bring in leads, not just one that looks presentable. If your current site is slow, ranks poorly, or converts under 2%, the way it is built is the problem. A discovery call takes about 30 minutes. We will go through your current site, point out the things worth fixing first, and give you a clear scope and a fixed price before any work starts. No obligation, no pressure, no templated pitch.
Book Discovery Call