Generative Brand Assets
Imagery generated to a brief and a palette you own, then checked, rather than whatever a prompt happened to return.
What is delivered?
The assets, and the recipe that made them: the references, the palette, the prompt structure and the post-processing, written down so the set can be extended later without starting from a blank box and hoping.
How is it kept on brand?
A stored style reference and a palette sampled from work you already own, so a new asset belongs to the same family as the last one. Anything that comes back off-palette or too literal gets thrown away rather than shipped, and roughly one in five does.
What won't you do with it?
Pass generated imagery off as a photograph of your job, or generate people who could be mistaken for your staff or your customers. Generated work is fine as texture and atmosphere. It is not fine as evidence, and evidence is what a customer is looking for.