Top end automotive

Client:

Top End Automotive

Date:

15/1/2025

Client:

Echo CRM, Review Campaign,

(01) Overview

James at Top End Automotive came to us with a clear vision for his Croydon South workshop's online presence. Serving both daily commuters and performance car enthusiasts, he needed a website that would make it easy for his clients to book services and learn about his team's expertise. The goal was simple: translate the workshop's reputation for quality servicing and performance upgrades into a user-friendly digital experience that wouldn't intimidate everyday drivers.

(02) Discovery

Sitting down with James in his workshop, we got to understand what makes Top End Automotive tick. His clientele ranges from Toyota drivers needing reliable servicing to modified car enthusiasts seeking performance upgrades. The key insight was that while his expertise spans both everyday maintenance and performance work, the current word-of-mouth marketing wasn't reaching enough local drivers. We needed to showcase this dual expertise while keeping the message welcoming and straightforward. Further to this, James also wanted Echo CRM capabilities to drive lead capture, nurture and automated follow up so we could both qualify leads and capture first time customers.

(03) Implementation

We developed a website that speaks to both everyday drivers and performance enthusiasts without alienating either group. The effective lead capture system we built prioritises simplicity, with automated follow up that utilises Echo CRM for James to continue conversations with potential customers after the initial automated follow up. Since launch, James reports more first-time customers finding the workshop online and with the review camapign, James has grown his Google my business profile quickly to establish trust in his brand.